Social Media Marketing is a program in engaging people with brands and by getting them to experience the brand promise! It is about getting people closer to the brand and winning their confidence. That will turn them into brand ambassador’s start off word of mouth on a larger scale. Read our thoughts in the adjoining presentation. Social Media Marketing comprises of 5 core components. It can be customized to add more services if required
1. Consulting on Social Media:
Draft a social media plan for the brand that will act as a roadmap in this media
2. Online Community Engagement:
Clayology will create, manage and moderate communities that will help in building brand engagement with online users. The communities will also help in educating the users more about the brand in its attempt to create value for them
3. Text Based Content:
The key to social media success is to create engaging content that ties users with brands by providing value. It is more visible while creating snippets, contests, quizzes and Social Media Releases for generating awareness and visibility
4. Online Branded Videos:
Clayology will produce branded videos that will entertain, create awareness, educate and connect with consumers. We also make customized YouTube channels that ensures continuous connect with the users.
5. Developing Tools and Applications:
Tools and applications are done to drive in further engagement with users. The trick is to keep it entertaining and yet tie in the brand thought.
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Online Reputation Management
With the advent of social media platforms, users started sharing and voicing their views, opinions, experiences and recommendations online. They have started becoming publishers! More importantly they themselves read other people’s reviews and experiences about brands before considering them for purchase.
This change in behavior not only obliges the companies to track what is being said about them but also take prompt action in changing their processes and reply to those comments. The adjoining presentation further elucidates the concept of Online Reputation Management and why it has already becomes integral to every business.
Download(pdf) : Social Media Monitoring.pdf