Tourism Board Promotion
The Indian tourist is becoming a familiar sight all over the World!
They are seen admiring the crown jewels in the Tower of London, shopping in the gold souks of Dubai, awed by the subterranean wonders of the Great Barrier Reef in Australia, strolling through the Kremlin in Moscow, bowing reverently at the golden Buddha temples in Bangkok, walking down the Great Wall of China, enjoying the delights of Disneyland, scuba diving in Mauritius and so on..
No destination is too far, too expensive or too adventurous for the savvy Indian vacationers. And their numbers are growing at an unprecedented rate in the new millennium. The Industry estimates predict that the average annual growth rate in international arrivals to India was 7.46 per cent for 2009-10. Consequently, Indians are now finding it cheaper to travel abroad than within India itself. Higher disposable incomes and changing mindsets are encouraging more Indians to Globe-Trot.
The top temptations among package tours are holidays in Europe, UK, US, the Far East, Dubai, Mauritius, Australia and China too!
Hotels are now offering big discounts and travel loans that are available in easy installments. The Indian Tourist can also now splurge more than ever abroad as the annual foreign exchange allowance is as generous as $10,000 per person.
Indian tourists are in such big demand globally as they now have a well-established reputation for being generous, even lavish spenders.
- According to the Singapore Tourism Board, Indians were the highest daily spenders with an average of S$300 per day.
- The Spanish Tourism Board estimates that the Indian tourist spends up to Euro 568 on a visit, second only to Japan for the Asian countries.
According to Switzerland Tourism, Indians are ranked among the highest spenders (SFr 450 per day), after the Americans (SFr 600) and the Japanese (SFr 500).
- Tourism Australia states that Indians spend around a $3,000 per trip, with the average stay ranging between 10-14 days.
- According to Malaysia Tourism, the average daily spend of Indians is $150, which is higher than tourists from the US and Japan.
Clearly, whether they fly east or head west, the new jet-setting, globetrotting, 21st century Indian travelers just cannot be ignored and will continue to be wooed in style, whether it is Swiss, Spanish or Singaporean!
Clayology is here to tap these Indian tourists to ‘your’ Destinations!
Armed with experts from the hospitality & media industry, Clayology offers a unique and effective marketing strategy of promoting destinations to 300 million, middle, upper-middle class citizens of India!
Contact us to get more information on how we can help your destination get more traffic from India.
